what is rtb - New Videos

How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

Channel: IAB - Interactive Advertising Bureau & Total View: 205956


Add Date: June 19, 2014, 11:17 am & Duration: 00:05:28


Likes: 1316 | Dislike: 35


Tags:

Real-time Bidding, RTB, Advertising (Interest), digital, media, marketing, digital advertising, ad agencies, advertising agency, programmatic, mobile, interactive, online, tablet, video, ad server, ad tech, ad technology, digital media, online media, digital ads, ads, ad sales, advertising sales, advertising trade association, advertising industry, Interactive Advertising, cross-screen, advertiser, marketer, IAB

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

Real Time Bidding 101Real Time Bidding 101
00:04:09May 18, 2012, 6:42 am
Real Time Bidding 101

Channel: Marco Muzzi & Total View: 90726


Add Date: May 18, 2012, 6:42 am & Duration: 00:04:09


Likes: 410 | Dislike: 8


Tags:

how rtb works, rtb 101, real time bidding 101

What is real time bidding? How does real time bidding work? What are the benefits for digital marketers? Get answers to these questions and more in this brief video by AcuityAds.

Real-Time Bidding (RTB) BasicsReal-Time Bidding (RTB) Basics
00:09:52November 12, 2013, 12:43 pm
Real-Time Bidding (RTB) Basics

Channel: Donart Nummer & Total View: 45224


Add Date: November 12, 2013, 12:43 pm & Duration: 00:09:52


Likes: 218 | Dislike: 23


Tags:

RTB, Real-Time Bidding, Display Advertising

I use RTB to bring you profitable sales leads: http://linkd.in/HLqMac Real-Time Bidding (RTB) basics overview. This video will help you understand it with a simple explanation.

RTB advertising is the future display advertising on the web. It allows super-targeted display advertising on virtually all websites on the web.

RTB vs Programmatic Advertising - what's the difference?

Channel: Jellyfish Agency & Total View: 61609


Add Date: May 8, 2014, 9:25 am & Duration: 00:05:35


Likes: 272 | Dislike: 19


Tags:

display, programmatic, Real-time Bidding, programmatic advertising, Display Advertising (Industry), rtb, jellyfish, jellyfish agency, online marketing, digital marketing

Head of Display, James Bourner has a look at two seemingly interchangeable terms in display - RTB (real-time bidding) and Programmatic Advertising - and what the difference is between them.

See more at - http://jfi.sh/1izgCKj

What is real-time bidding (RTB) ?What is real-time bidding (RTB) ?
00:00:52December 14, 2013, 5:12 pm
What is real-time bidding (RTB) ?

Channel: B2Bwhiteboard & Total View: 1195


Add Date: December 14, 2013, 5:12 pm & Duration: 00:00:52


Likes: 3 | Dislike: 2


Tags:

Real-time Bidding, advertising, online, cookies, ads, b2b, b2bwhiteboard

Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad impression at a time.

An empirical analysis suggests that RTB encourages the use of per impression context and targets the ads to specific cookies, primarily based upon demographic and behavioural data, and hence dramatically increases the effectiveness of display advertising.
Reference: http://en.wikipedia.org/wiki/Real-time_bidding
Created at http://www.b2bwhiteboard.com

Real-Time Bidding (RTB) Tutorial - What is RTB and How Does it Work

Channel: Fullstack Academy & Total View: 242


Add Date: June 14, 2017, 12:36 pm & Duration: 00:10:31


Likes: 5 | Dislike: 1


Tags:

RTB, RTB tutorial, Real-Time Bidding, Real-Time Bidding tutorial, Real-Time Bidding explained, ad tech

Learn more advanced front-end and full-stack development at: https://www.fullstackacademy.com

Real-Time Bidding (RTB) is the auction that allows for ad impressions to be bought, sold, and evaluated instantaneously, similar to the stock market. In this Real-Time Bidding Tutorial, Kaisin Li steps through the process from when a user lands on a webpage to when a targeted ad is served. Kaisin also provides an example of bid requests and based on that, she explains two code examples she wrote to demonstrate how a bid response could look like.

Watch this video to learn:

- What is Real-Time Bidding
- How does Real-Time Bidding work
- Examples of bid requests and bid responses

Display Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) - Pete Kluge, Adobe

Channel: Pete Kluge & Total View: 194626


Add Date: May 19, 2014, 2:17 pm & Duration: 00:20:13


Likes: 1464 | Dislike: 46


Tags:

Real-time Bidding, Display, Ad Exchange, Display Advertising (Industry), RTB, Real time bidding, Demand side platform, data management platform, ad server, google, doubleclick, atlas, display advertising, DMP, DSP, adobe media optimizer, turn, dataxu, google bid manager, mediamath, doubleclick exchange, appnexus, criteo, adroll, rubicon, exelate, bizo, doubleclick ad exchange, facebook exchange, audience targeting, retargeting, pete kluge, adobe, adobe marketing cloud

20 minute video covering the basics of display advertising and how display advertising is bought and sold, includes an overview of key vendors and concepts like Demand-side Platforms (DSPs), Real-time Bidding (RTB), Ad Exchanges, Data Management Platforms (DMPs), and Ad Servers. Pete Kluge, Group Manager Product Marketing, Adobe Advertising Solutions.

RTB - Real Time Bidding ExsplainedRTB - Real Time Bidding Exsplained
00:03:05February 27, 2016, 5:47 pm
RTB - Real Time Bidding Exsplained

Channel: Lee Clarke & Total View: 632


Add Date: February 27, 2016, 5:47 pm & Duration: 00:03:05


Likes: 1 | Dislike: 0


Tags:

RTB, Real Time Bidding, BeOnPush, advertising

( RTB ) Real Time Bidding Exsplained.. Real-time bidding is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction.

Display Advertising · Grow Your Business · Get Net New Customers

Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.

Sign Up Free To BeOnPush
► https://www.beonpush.com/s/residualincomecenter



#RTB
#Real Time Bidding
#advertising
#BeOnPush

AdTech 101: Real Time Bidding (RTB)AdTech 101: Real Time Bidding (RTB)
00:06:16December 30, 2017, 8:00 am
AdTech 101: Real Time Bidding (RTB)

Channel: BrillMedia.co & Total View: 20


Add Date: December 30, 2017, 8:00 am & Duration: 00:06:16


Likes: 0 | Dislike: 0


Tags:

adtech, real time bidding, rtb, programmatic, advertising

Brief overview of Real Time Bidding

Real Time Bidding RTB BasicsReal Time Bidding RTB Basics
00:09:52March 2, 2016, 7:55 pm
Real Time Bidding RTB Basics

Channel: Andre Bruce & Total View: 74


Add Date: March 2, 2016, 7:55 pm & Duration: 00:09:52


Likes: 1 | Dislike: 0


The Real Time Bidding Ecosystem

What is a 'deal id' in RTB?What is a 'deal id' in RTB?
00:01:45November 30, 2015, 2:15 pm
What is a 'deal id' in RTB?

Channel: Jen Brannstrom & Total View: 490


Add Date: November 30, 2015, 2:15 pm & Duration: 00:01:45


Likes: 3 | Dislike: 0


Tags:

rtb, programmatic, Real-time Bidding, media buying, Online Advertising (Industry)

What is a 'deal id' in RTB?

What is RTB?What is RTB?
00:02:12November 11, 2014, 3:19 pm
What is RTB?

Channel: Yashi & Total View: 538


Add Date: November 11, 2014, 3:19 pm & Duration: 00:02:12


Likes: 2 | Dislike: 0


Tags:

Adtech, realtime, bidding, advertising, technology

Yashi's team explains Real-Time Bidding.

What is RTB ? Make money, Invest now!What is RTB ? Make money, Invest now!
00:03:12March 3, 2016, 3:37 pm
What is RTB ? Make money, Invest now!

Channel: AlexRTB U & Total View: 111


Add Date: March 3, 2016, 3:37 pm & Duration: 00:03:12


Likes: 0 | Dislike: 0


Tags:

investing, rtb, real time bidding, moneymaker, make money, Beonpush

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is.
Want to make money from RTB?
Join BEONPUSH Now and start investing!
https://www.beonpush.com/s/alexu

What is RTB Traffic and How to BidWhat is RTB Traffic and How to Bid
00:00:55January 28, 2015, 12:50 pm
What is RTB Traffic and How to Bid

Channel: OffervaultSocialMedia & Total View: 176


Add Date: January 28, 2015, 12:50 pm & Duration: 00:00:55


Likes: 0 | Dislike: 0


Tags:

offervaulttraffictip, what is RTB Traffic, what is RTB, how to bid on RTB, paying CPM

http://www.offervault.com

RTB's 100K QnARTB's 100K QnA
00:11:22February 12, 2017, 1:02 am
RTB's 100K QnA

Channel: RememberTheBeat & Total View: 47514


Add Date: February 12, 2017, 1:02 am & Duration: 00:11:22


Likes: 2968 | Dislike: 30


Tags:

RTB, League of Legends, RTB 100k, rtb qna, questions and answers, are you gay, For honor, For honor beta, For honor gameplay

Sorry i didn't answer every question, i might include some more questions in my next video if i can find the space though :D Anyway thanks a lot for 100k guys and girls xd and everyone who supported/helped me along the way :)

Check out anime i've watched here for those who have been asking
https://myanimelist.net/animelist/RememberTheBeat

♫ Songs Used ♫
The Sting - The Entertaine
Ren and Stimpy Soundtrack - Pizzicato Playtime
Kevin MacLeod - Carefree
Ren and Stimpy Soundtrack - Crepe Suzette
Gfriend - Me gustas tu
Fig Leaf Times Two
The Land of the Wizard
Angel Beats! Girls Dead Monster Starring - My Most Precious Treasure
Let's Get It On
Monkeys Spinning Monkeys
Go my way
Hyperfun
Requiem of Silence
Guile's theme
Send Them Off!


Join my Discord: http://discord.gg/RTB

► Facebook: http://bit.ly/RememberTheBeatFB
► Twitter: http://bit.ly/RememberTheBeatTwitter

What is RTB Bidding?What is RTB Bidding?
00:01:31January 29, 2018, 11:58 am
What is RTB Bidding?

Channel: R3 Worldwide & Total View: 26


Add Date: January 29, 2018, 11:58 am & Duration: 00:01:31


Likes: 1 | Dislike: 1


Tags:

programmatic, media, RTB, digital, marketing, advertising

What is RTB programmatic bidding and how does it work?

Real Time Bidding (RTB) - How it works for Publishers

Channel: Improve Digital & Total View: 6498


Add Date: January 20, 2013, 4:37 pm & Duration: 00:04:35


Likes: 41 | Dislike: 2


Tags:

MediaMath, and, Improve, Digital, present, The, Battle, the, Machines, Short, Version

brought to you by IMPROVE DIGITAL & MEDIAMATH

find more info at www.improvedigital.com and www.mediamath.com

Understanding Programmatic Digital Advertising - IAB Digital Simplified

Channel: IAB - Interactive Advertising Bureau & Total View: 195838


Add Date: October 20, 2014, 5:03 am & Duration: 00:04:54


Likes: 590 | Dislike: 40


Tags:

Online Advertising (Industry), Programmatic Marketing, Programmatic, IAB, Interactive Advertising Bureau, Advertising, digital, media, marketing, digital advertising, ad agencies, advertising agency, programmatic, mobile, interactive, online, tablet, video, digital video, video advertising, brands, content, Paul rostkowski, Varick Media Management, Alanna Gombert, Carl Kalapesi, automated, real time bidding, RTB

Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.

What is Real Time Bidding? (in 30 Seconds)What is Real Time Bidding? (in 30 Seconds)
00:00:38October 15, 2009, 4:15 pm
What is Real Time Bidding? (in 30 Seconds)

Channel: pknegten & Total View: 30799


Add Date: October 15, 2009, 4:15 pm & Duration: 00:00:38


Likes: 38 | Dislike: 1


Tags:

Real Time Bidding, Advertising, Marketing, RTB, ROI

What is Real Time Bidding? (in 30 Seconds)

AWS for Digital Marketing - Real Time Bidding (RTB)AWS for Digital Marketing - Real Time Bidding (RTB)
00:01:28August 25, 2017, 10:14 am
AWS for Digital Marketing - Real Time Bidding (RTB)

Channel: Amazon Web Services & Total View: 790


Add Date: August 25, 2017, 10:14 am & Duration: 00:01:28


Likes: 9 | Dislike: 0


Tags:

AWS, Amazon Web Services, Cloud, cloud computing, AWS Cloud

Learn more about AWS for Digital Marketing at - http://amzn.to/2uRdL8m.
With Amazon Web Services’s worldwide infrastructure, you can deploy in regions around the world with just a few clicks minimizing latency and cost in the real-time bidding process. Watch this short video to learn how AWS can help you speed up the RTB process.

What is RTB Real Time BiddingWhat is RTB Real Time Bidding
00:01:40May 22, 2016, 11:07 pm
What is RTB Real Time Bidding

Channel: Ігор Рудько/Ihor Rudko & Total View: 5


Add Date: May 22, 2016, 11:07 pm & Duration: 00:01:40


Likes: 1 | Dislike: 0


Tags:

business technology

This technology brings the money to the company and our partners --- Beonpush !
register for free to invest $ 20 and receive a percentage of the company.: https://www.beonpush.com/s/vikingpioner

200ms: The Life of a Programmatic RTB Ad Impression

Channel: MediaCrossing & Total View: 80199


Add Date: April 17, 2014, 7:09 am & Duration: 00:02:16


Likes: 340 | Dislike: 15


Tags:

MediaCrossing, Media Crossing, Advertising (Industry), Programmatic, Digital Media, Ad Impression, Rocketfuel

eMarketer predicts that advertisers will spend more than $9 billion on Real-Time BIdding (RTB) by 2017. However, confusion still exists about how programmatic advertising works.

MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.

Display Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) - Pete Kluge, Adobe

Channel: Pete Kluge & Total View: 39632


Add Date: September 8, 2014, 1:57 pm & Duration: 00:11:33


Likes: 276 | Dislike: 9


Tags:

Display Advertising (Industry), Demand side platform, real time bidding, dsp, rtb, Programmatic, Private ad exchange, private marketplace, programmatic guaranteed, guaranteed direct, display, Online Advertising (Industry), digital advertising, private exchange, guaranteed premium, ad network, ad exchange, advertising, adobe, adobe media optimizer, adobe marketing cloud, pete kluge, display advertising basics, google, dataxu, turn, mediamath, bid manager, sizmek, flash talking, criteo

Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand side platform (DSP). Includes buying through open ad exchanges, private exchanges, private marketplaces, and programmatic guaranteed direct buys. Pete Kluge, Group Manager Product Marketing, Adobe Advertising Solutions.

What is Real-Time Bidding (RTB)? - A Marketer's Guide to Real-Time Advertising

Channel: Infectious Media & Total View: 2354


Add Date: May 23, 2012, 2:35 am & Duration: 00:02:10


Likes: 0 | Dislike: 0


Tags:

real-time advertising, Real-Time Bidding, Marketer's Guide, RTB, Marketing (Industry), Google, Sky

(1/6) http://www.infectiousmedia.com - We asked experts to define real-time advertising technology and explode some of the myths around what RTB can and can't deliver:

"RTB enables us to reach certain people, at a certain price with an appropriate creative, and do so more efficiently than buying media across a number of sites on a cost per thousand basis (CPM)" - Joel Christie, Online Marketing Controller, Sky

"RTB is a trading mechanic, where advertisers can buy inventory in real-time on an impression by impression basis" - Jay Stevens, The Rubicon Project

A Marketer's Guide to Real-Time Advertising - Infectious Media asks luminaries in the field of RTB and real-time advertising, key questions marketers face when trying to decipher this game-changing technology.

Wie funktioniert Real Time Bidding (RTB)Wie funktioniert Real Time Bidding (RTB)
00:01:38July 15, 2014, 4:33 am
Wie funktioniert Real Time Bidding (RTB)

Channel: iCrossing GmbH & Total View: 4632


Add Date: July 15, 2014, 4:33 am & Duration: 00:01:38


Likes: 11 | Dislike: 0


Tags:

RTB, Real Time Bidding, Online Marketing, Display Advertising, Display Marketing

Real Time Bidding (RTB) ist eine Technologie die das Online Marketing revolutioniert hat. Werbung war immer mit Streuverlusten verbunden. Wer RTB nutzt kann diese Streuverluste eliminieren - etwas in der Vergangenheit unvorstellbar war.

Lesen Sie unser kostenloses Display Advertising Handbook über:
- RTB
- Retargeting
- Plattformen und Netzwerke die Sie dazu benötigen
- erfolgreiche Brand & Performance Kampagnen

http://icrossing.hs-sites.com/display-marketing

RTB (Real Time Bidding) Full Length Webinar Replay

Channel: Scott Smith & Total View: 214


Add Date: July 7, 2014, 12:22 pm & Duration: 00:51:11


Likes: 0 | Dislike: 0


Tags:

rtb, real time bidding, seo, ppc, new way of marketing, Data partners, dsp, dmp, Data management platforms

https://csmsprospector.com/

RTB (Live Bidding process), predicted to do $4 BILLION bucks this year, is the most significant industry nobody has actually heard of. Well, almost no one. Simply 4 out of every 1,000 companies are presently making use of a RTB project to increase Client Sales. That number is growing significantly. RTB is the fast growing section in Digital Advertising and marketing and is forecasted to be at the $20 BILLION mark by 2017. If you don't make use of RTB technologies soon, your rivals absolutely will. As well as with the impressive power of RTB, you will be behind the 8 Round and also desperately trying to catch up.

How Programmatic and RTB WorksHow Programmatic and RTB Works
00:01:34April 22, 2016, 5:35 am
How Programmatic and RTB Works

Channel: Ο Φιλελεύθερος / Philenews & Total View: 748


Add Date: April 22, 2016, 5:35 am & Duration: 00:01:34


Likes: 0 | Dislike: 0


How Programmatic and RTB Works

008. Real Time Bidding (RTB) based Display Advertising System Mechanisms and Algorithms - Jun Wang

Channel: Компьютерные науки & Total View: 1302


Add Date: July 28, 2015, 5:41 am & Duration: 01:29:52


Likes: 13 | Dislike: 0


Tags:

Yandex, Jun Wang, RTB, Real Time Bidding

Торги в реальном времени (Real-time Bidding, RTB) – наиболее заметная технология последних лет в сфере медийной и мобильной рекламы. На семинаре будут рассмотрены основные аспекты инфраструктуры RTB-систем, алгоритмы, которые в них используются, и связанные с ними научные проблемы, пока ещё далекие от своего оптимального решения. Докладчик – Джюн Ван (Jun Wang), старший лектор Университетского колледжа Лондона и автор ряда статей о рекламных технологиях на ведущих конференциях по data mining. Кроме того, Джюн Ван является основателем компании MediaGamma, которая разрабатывает технологии онлайн-рекламы.

Торги позволяют продавать и покупать показы по одному за один момент времени. Такая схема принципиально изменила...

What is RTB for Publisher?What is RTB for Publisher?
01:34:16March 4, 2013, 3:17 am
What is RTB for Publisher?

Channel: iBILLBOARDcom & Total View: 105


Add Date: March 4, 2013, 3:17 am & Duration: 01:34:16


Likes: 2 | Dislike: 0


Tags:

RTB, PUBLISHER, IBILLBOARD, WEBINAR

"What is RTB for Publisher?", was organized by the iBILLBOARD, epr.pl and camido.pl

Real Time Bidding (RTB) - Demand Side Platform framework

Channel: vladimir venediktov & Total View: 334


Add Date: October 29, 2017, 10:45 pm & Duration: 00:18:13


Likes: 2 | Dislike: 0


Tags:

openrtb, rtb, ad-tech, open-source, programmatic, rtbkit, vanilla-rtb, low-latency, DSP, real-time-bidding

Series of videos on how to build , run and deploy vanilla-rtb stack,
Our stack is hosted on GitHub https://github.com/venediktov/vanilla-rtb .
For more project from our team visit our main page
https://github.com/vanilla-rtb

Next video : https://youtu.be/saJQ-Y_VkCA

What is Real Time Bidding RTB in the world of programmatic

Channel: Vertoz & Total View: 5


Add Date: March 21, 2018, 2:11 am & Duration: 00:01:47


Likes: 3 | Dislike: 0


Tags:

Real Time Bidding, RTB, programmatic, Vertoz, online advertising

Programmatic technology has brought in a considerable shift in online advertising, it is fast turning to be the most preferred way of buying and selling digital ad inventory. In this video, we tell you what is Real-Time Bidding (RTB) in the world of programmatic.

Best RTB Advertising PlatformBest RTB Advertising Platform
00:24:56April 22, 2016, 3:03 pm
Best RTB Advertising Platform

Channel: Laser Guided Marketing & Total View: 185


Add Date: April 22, 2016, 3:03 pm & Duration: 00:24:56


Likes: 0 | Dislike: 1


Tags:

best RTB advertising platform, real time bidding advertising

For the best RTB advertising platform click here: http://laserguidedmarketing.com/best-rtb-advertising-platform/

On this page you will find a whole host of information about the best RTB advertising platform.

We pride ourselves in being one of the best RTB advertising companies in the world, as a result of having extensive reach across almost 300 different ad exchanges and networks!

On top of that we are confident that we have the best RTB prices, routinely able to save clients 20-40% OFF their existing advertising budget...even for the same exact ad space (they were paying for, before switching over and paying less).

This is a quick video explaining how RTB Display Advertising can work for your company. Our power lies in the fact that we do not just use Google, because that is only 20% of the available RTB ad space, and we have highly experienced campaign managers that handle all the heavy lifting for you…so the only thing you need to do is handle the new business coming your way.

Our coveted contracts allow us to virtually cover the entire Internet, giving you 4X’s MORE OPPORTUNITIES and PRICING that is 20-40% LOWER than the other guys…and we’re here to prove it to you!

We also have embedded an RTB...

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