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what is real time bidding - New Videos

How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

Channel: IAB - Interactive Advertising Bureau & Total View: 194254

Add Date: June 19, 2014, 11:17 am & Duration: 00:05:28

Likes: 1218 | Dislike: 32


Real-time Bidding, RTB, Advertising (Interest), digital, media, marketing, digital advertising, ad agencies, advertising agency, programmatic, mobile, interactive, online, tablet, video, ad server, ad tech, ad technology, digital media, online media, digital ads, ads, ad sales, advertising sales, advertising trade association, advertising industry, Interactive Advertising, cross-screen, advertiser, marketer, IAB

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

Real Time Bidding 101Real Time Bidding 101
00:04:09May 18, 2012, 6:42 am
Real Time Bidding 101

Channel: Marco Muzzi & Total View: 88144

Add Date: May 18, 2012, 6:42 am & Duration: 00:04:09

Likes: 402 | Dislike: 8


how rtb works, rtb 101, real time bidding 101

What is real time bidding? How does real time bidding work? What are the benefits for digital marketers? Get answers to these questions and more in this brief video by AcuityAds.

Real-Time Bidding (RTB) BasicsReal-Time Bidding (RTB) Basics
00:09:52November 12, 2013, 12:43 pm
Real-Time Bidding (RTB) Basics

Channel: Donart Nummer & Total View: 43630

Add Date: November 12, 2013, 12:43 pm & Duration: 00:09:52

Likes: 211 | Dislike: 19


RTB, Real-Time Bidding, Display Advertising

I use RTB to bring you profitable sales leads: Real-Time Bidding (RTB) basics overview. This video will help you understand it with a simple explanation.

RTB advertising is the future display advertising on the web. It allows super-targeted display advertising on virtually all websites on the web.

RTB - Real Time Bidding ExsplainedRTB - Real Time Bidding Exsplained
00:03:05February 27, 2016, 5:47 pm
RTB - Real Time Bidding Exsplained

Channel: Lee Clarke & Total View: 549

Add Date: February 27, 2016, 5:47 pm & Duration: 00:03:05

Likes: 1 | Dislike: 0


RTB, Real Time Bidding, BeOnPush, advertising

( RTB ) Real Time Bidding Exsplained.. Real-time bidding is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction.

Display Advertising · Grow Your Business · Get Net New Customers

Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.

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#Real Time Bidding

What is Real Time Bidding? (in 30 Seconds)What is Real Time Bidding? (in 30 Seconds)
00:00:38October 15, 2009, 4:15 pm
What is Real Time Bidding? (in 30 Seconds)

Channel: pknegten & Total View: 30515

Add Date: October 15, 2009, 4:15 pm & Duration: 00:00:38

Likes: 38 | Dislike: 1


Real Time Bidding, Advertising, Marketing, RTB, ROI

What is Real Time Bidding? (in 30 Seconds)

RTB vs Programmatic Advertising - what's the difference?

Channel: Jellyfish Agency & Total View: 58987

Add Date: May 8, 2014, 9:25 am & Duration: 00:05:35

Likes: 260 | Dislike: 19


display, programmatic, Real-time Bidding, programmatic advertising, Display Advertising (Industry), rtb, jellyfish, jellyfish agency, online marketing, digital marketing

Head of Display, James Bourner has a look at two seemingly interchangeable terms in display - RTB (real-time bidding) and Programmatic Advertising - and what the difference is between them.

See more at -

Real-time Bidding (RTB), made real easyReal-time Bidding (RTB), made real easy
00:05:21February 24, 2014, 6:55 am
Real-time Bidding (RTB), made real easy

Channel: Jellyfish Agency & Total View: 564

Add Date: February 24, 2014, 6:55 am & Duration: 00:05:21

Likes: 2 | Dislike: 0


RTB, Display, jellyfish agency, Real-time Bidding

In This Insights Video Head of Display James Bourner Takes a Very Brief Look At Some of the Additional Bits of Data That We Use to Buy Display Media On Your Behalf and Through Programmatic Trading. See More At -

AdTech 101 - Real Time BiddingAdTech 101 - Real Time Bidding
00:04:26April 8, 2017, 7:22 pm
AdTech 101 - Real Time Bidding

Channel: AgnayeeDatta & Total View: 673

Add Date: April 8, 2017, 7:22 pm & Duration: 00:04:26

Likes: 11 | Dislike: 1


adtech, real time bidding, martech, advertisers, publishers

Real Time Bidding in Programmatic Advertising explained in the simplest way.

008. Real Time Bidding (RTB) based Display Advertising System Mechanisms and Algorithms - Jun Wang

Channel: Компьютерные науки & Total View: 1131

Add Date: July 28, 2015, 5:41 am & Duration: 01:29:52

Likes: 13 | Dislike: 0


Yandex, Jun Wang, RTB, Real Time Bidding

Торги в реальном времени (Real-time Bidding, RTB) – наиболее заметная технология последних лет в сфере медийной и мобильной рекламы. На семинаре будут рассмотрены основные аспекты инфраструктуры RTB-систем, алгоритмы, которые в них используются, и связанные с ними научные проблемы, пока ещё далекие от своего оптимального решения. Докладчик – Джюн Ван (Jun Wang), старший лектор Университетского колледжа Лондона и автор ряда статей о рекламных технологиях на ведущих конференциях по data mining. Кроме того, Джюн Ван является основателем компании MediaGamma, которая разрабатывает технологии онлайн-рекламы.

Торги позволяют продавать и покупать показы по одному за один момент времени. Такая схема принципиально изменила...

Real-Time Bidding (RTB) Tutorial - What is RTB and How Does it Work

Channel: Fullstack Academy & Total View: 131

Add Date: June 14, 2017, 12:36 pm & Duration: 00:10:31

Likes: 4 | Dislike: 1


RTB, RTB tutorial, Real-Time Bidding, Real-Time Bidding tutorial, Real-Time Bidding explained, ad tech

Learn more advanced front-end and full-stack development at:

Real-Time Bidding (RTB) is the auction that allows for ad impressions to be bought, sold, and evaluated instantaneously, similar to the stock market. In this Real-Time Bidding Tutorial, Kaisin Li steps through the process from when a user lands on a webpage to when a targeted ad is served. Kaisin also provides an example of bid requests and based on that, she explains two code examples she wrote to demonstrate how a bid response could look like.

Watch this video to learn:

- What is Real-Time Bidding
- How does Real-Time Bidding work
- Examples of bid requests and bid responses

Real Time Bidding (RTB) - How it works for Publishers

Channel: Improve Digital & Total View: 6380

Add Date: January 20, 2013, 4:37 pm & Duration: 00:04:35

Likes: 37 | Dislike: 2


MediaMath, and, Improve, Digital, present, The, Battle, the, Machines, Short, Version


find more info at and

What is real-time bidding (RTB) ?What is real-time bidding (RTB) ?
00:00:52December 14, 2013, 5:12 pm
What is real-time bidding (RTB) ?

Channel: B2Bwhiteboard & Total View: 1145

Add Date: December 14, 2013, 5:12 pm & Duration: 00:00:52

Likes: 3 | Dislike: 1


Real-time Bidding, advertising, online, cookies, ads, b2b, b2bwhiteboard

Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad impression at a time.

An empirical analysis suggests that RTB encourages the use of per impression context and targets the ads to specific cookies, primarily based upon demographic and behavioural data, and hence dramatically increases the effectiveness of display advertising.
Created at

Optimal Real-Time Bidding for Display AdvertisingOptimal Real-Time Bidding for Display Advertising
01:03:57June 21, 2016, 12:22 pm
Optimal Real-Time Bidding for Display Advertising

Channel: Microsoft Research & Total View: 922

Add Date: June 21, 2016, 12:22 pm & Duration: 01:03:57

Likes: 8 | Dislike: 0


microsoft research, algorithms

In this talk we present our study of optimal bidding strategies for Real-Time Bidding (RTB) in display advertising. RTB allows advertisers to bid on a display ad impression in real time when it is being generated. It goes beyond contextual advertising by motivating the bidding focused on user data and it is different from the sponsored search auction where the bid price is associated with keywords. For the buyer side, a fundamental technical challenge is to automate the bid process based on their budget, the campaign objective and various information gathered in real-time and in history. The talk is split into 3 parts: 1) The theoretical analysis where the programmatic bidding is cast as a functional optimisation problem. Under certain dependency assumptions, we derive simple bidding functions that can be calculated in real time. Our findings show that the optimal bid has a non-linear relationship with the impression level evaluation such as the click-through rate and the conversion rate, which are estimated in real time from the impression level features. This is different from previous work that is mainly focused on a linear bidding function. Our mathematical derivation suggests that optimal bidding strategies should try to bid more impressions rather than focus on a small...

00:01:52March 22, 2016, 4:59 am

Channel: UN-BON-INVESTISSEMENT & Total View: 713

Add Date: March 22, 2016, 4:59 am & Duration: 00:01:52

Likes: 2 | Dislike: 0




200ms: The Life of a Programmatic RTB Ad Impression

Channel: MediaCrossing & Total View: 78056

Add Date: April 17, 2014, 7:09 am & Duration: 00:02:16

Likes: 331 | Dislike: 14


MediaCrossing, Media Crossing, Advertising (Industry), Programmatic, Digital Media, Ad Impression, Rocketfuel

eMarketer predicts that advertisers will spend more than $9 billion on Real-Time BIdding (RTB) by 2017. However, confusion still exists about how programmatic advertising works.

MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.

Wie funktioniert Real Time Bidding (RTB)Wie funktioniert Real Time Bidding (RTB)
00:01:38July 15, 2014, 4:33 am
Wie funktioniert Real Time Bidding (RTB)

Channel: iCrossing GmbH & Total View: 4542

Add Date: July 15, 2014, 4:33 am & Duration: 00:01:38

Likes: 11 | Dislike: 0


RTB, Real Time Bidding, Online Marketing, Display Advertising, Display Marketing

Real Time Bidding (RTB) ist eine Technologie die das Online Marketing revolutioniert hat. Werbung war immer mit Streuverlusten verbunden. Wer RTB nutzt kann diese Streuverluste eliminieren - etwas in der Vergangenheit unvorstellbar war.

Lesen Sie unser kostenloses Display Advertising Handbook über:
- Retargeting
- Plattformen und Netzwerke die Sie dazu benötigen
- erfolgreiche Brand & Performance Kampagnen

Real Time Bidding (RTB) - Demand Side Platform framework

Channel: vladimir venediktov & Total View: 248

Add Date: October 29, 2017, 10:45 pm & Duration: 00:18:13

Likes: 1 | Dislike: 0


openrtb, rtb, ad-tech, open-source, programmatic

Series of videos on how to build , run and deploy vanilla-rtb stack

How Real Time Bidding RTB WorksHow Real Time Bidding RTB Works
00:00:33September 2, 2014, 12:35 pm
How Real Time Bidding RTB Works

Channel: sitescoutads & Total View: 405

Add Date: September 2, 2014, 12:35 pm & Duration: 00:00:33

Likes: 3 | Dislike: 0


Advertising, programmatic, real-time bidding, marketing, digital marketing, sitescout

How Real Time Bidding RTB Works

Google Adwords: Real Time BiddingGoogle Adwords: Real Time Bidding
00:09:49September 3, 2014, 10:43 am
Google Adwords: Real Time Bidding

Channel: Platzi & Total View: 3957

Add Date: September 3, 2014, 10:43 am & Duration: 00:09:49

Likes: 40 | Dislike: 50


mejorandola, mejorandolaweb, Real-time Bidding, marketing, growth hacking, marketing digital, adwords, inbound, outbound

En este capítulo, Santiago Eastman nos explica qué es el Real Time Bidding, sus características, cómo está dividido su ambiente y cómo funciona este nuevo modelo de compra del Display Marketing. Déjale cualquier pregunta que tengas sobre Real Time Bidding en los comentarios.
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Spark @ DataXu: Multi Model Machine Learning for Real Time Bidding Over Display Ads

Channel: Spark Summit & Total View: 1660

Add Date: February 22, 2016, 3:22 pm & Duration: 00:28:49

Likes: 16 | Dislike: 0

Spark @ DataXu: Multi Model Machine Learning for Real Time Bidding Over Display Ads

How Real Time Bidding RTB Works in 30 SecondsHow Real Time Bidding RTB Works in 30 Seconds
00:00:31April 25, 2016, 3:10 pm
How Real Time Bidding RTB Works in 30 Seconds

Channel: BeonPush Team Success & Total View: 93

Add Date: April 25, 2016, 3:10 pm & Duration: 00:00:31

Likes: 1 | Dislike: 0


RTB, Real Time Bidding, beonpush


Le real time bidding (RTB) ou enchères en temps réel, désigne à l’origine le principe par lequel des espaces publicitaires internet sont alloués en temps réels en fonction d’enchères réalisées par des annonceurs ou agences sur les formats et critères de ciblages correspondants.

Le principe des enchères en temps réel fut d’abord popularisé par Google à travers son réseau de liens commerciaux Adwords, dans le cadre duquel les enchères sont liées à des mots clés utilisés lors des requêtes. Le principe du real time bidding s’est ensuite appliqué dans le domaine de l’achat d’espaces publicitaires display sur les sites éditoriaux en dehors même du programme AdSense de Google.

L’utilisation des enchères en temps réel dans le domaine du display s’est développée en même temps que les outils et plateformes d’optimisation d’achat et de vente d’espaces publicitaires (Ad exchange, SSP, SSP, etc).

AWS for Digital Marketing - Real Time Bidding (RTB)AWS for Digital Marketing - Real Time Bidding (RTB)
00:01:28August 25, 2017, 10:14 am
AWS for Digital Marketing - Real Time Bidding (RTB)

Channel: Amazon Web Services & Total View: 697

Add Date: August 25, 2017, 10:14 am & Duration: 00:01:28

Likes: 9 | Dislike: 0


AWS, Amazon Web Services, Cloud, cloud computing, AWS Cloud

Learn more about AWS for Digital Marketing at -
With Amazon Web Services’s worldwide infrastructure, you can deploy in regions around the world with just a few clicks minimizing latency and cost in the real-time bidding process. Watch this short video to learn how AWS can help you speed up the RTB process.

Real Time Bidding (RTB) como solución de marketingReal Time Bidding (RTB) como solución de marketing
00:06:04April 23, 2013, 11:21 am
Real Time Bidding (RTB) como solución de marketing

Channel: T2O media & Total View: 2129

Add Date: April 23, 2013, 11:21 am & Duration: 00:06:04

Likes: 13 | Dislike: 0


real time bidding, rtb, t2o media

Entrevista a Juan Teijeiro, Managing Partner de Cube Investiments, en donde explica los beneficios del modelo de compra RTB (Real Time Bidding) para la segmentación y personalización de la publicidad online.

Real-Time Bidding and Machine Learning TechnologyReal-Time Bidding and Machine Learning Technology
00:02:46April 11, 2016, 1:52 pm
Real-Time Bidding and Machine Learning Technology

Channel: & Total View: 602

Add Date: April 11, 2016, 1:52 pm & Duration: 00:02:46

Likes: 1 | Dislike: 0

Real-Time Bidding and Machine Learning Technology

Real Time Bidding RTB BasicsReal Time Bidding RTB Basics
00:09:52March 2, 2016, 7:55 pm
Real Time Bidding RTB Basics

Channel: Andre Bruce & Total View: 65

Add Date: March 2, 2016, 7:55 pm & Duration: 00:09:52

Likes: 1 | Dislike: 0

The Real Time Bidding Ecosystem

Developing Real Time Bidding Solutions with RTBkit - Webinar

Channel: & Total View: 2530

Add Date: August 15, 2014, 11:12 am & Duration: 01:08:00

Likes: 8 | Dislike: 0


Real-time Bidding, RTB, programmatic, real time bidding, rtbkit, datacratic

Datacratic is the leader in real-time machine learning and decisioning and the creator of the RTBkit Open-Source Project. Mark Weiss, head of client solutions at Datacratic, will share some of the challenges companies and developers face today as they move into Real Time Bidding. He will do a developer deep dive into design and implementation choices, best practices, technologies, plugins and provide some real world RTB customer use cases.

Real Time Bidding (RTB) - Versteigerung von Online-Anzeigen in Echtzeit

Channel: twyn group & Total View: 377

Add Date: August 17, 2015, 8:42 am & Duration: 00:05:26

Likes: 3 | Dislike: 0


Online Marketing, Online Advertising, Erklärvideo, Branding, Performance Marketing, Digitale Werbung, Werbeziele, TKP, Tausend-Kontakt-Preis, Cost per Click, Targeting, zielgerichtete Werbung, gezielte Ansprache im Web, Online Kampagne, Real Time Bidding, Real Time Advertising, Programmatic Advertising, Marketing (Interest)

Dieses Video ist ein Teil der Erklärvideo-Reihe "twyn Online Glossar - Online Marketing Wissen" und soll die Themen rund um Online Werbung leichter verständlich machen.

In diesem Video wird der Prozess hinter Real Time Advertising beschrieben. Dieser zeigt, wie Verkäufer und Einkäufer (Bieter) von Werbeplatzierungen miteinander agieren mit dem Ziel die richtige Werbebotschaft an den passenden Internetnutzer auszuspielen.

"Carefree" von Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0

(c) twyn group

Developing Real-Time Bidding Solutions with RTBkit

Channel: Hakka Labs & Total View: 3279

Add Date: May 14, 2014, 10:21 am & Duration: 00:34:33

Likes: 9 | Dislike: 0


Ad Exchange, Ad Tech, Software Engineering, RTBKit, Open Source Software (Industry), Real-time Bidding, Technology (Professional Field)

Don’t miss the next DataEngConf in San Francisco:

Read the full post here:

RTBkit is an open source software framework designed to make it easy to create real-time ad bidding systems. Mark Weiss (Head of Client Solutions, Datacratic) shares some of the challenges companies and developers face today as they move into real-time bidding. He covers the architecture, implementation choices, plugins and use cases. Current users of RTBkit include the Rubicon Project, Nexage, App Nexus, The Google Ad Exchange.

This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.

RTB ( real-time bidding)RTB ( real-time bidding)
00:02:36March 2, 2014, 11:59 pm
RTB ( real-time bidding)

Channel: Ambient Digital & Total View: 44

Add Date: March 2, 2014, 11:59 pm & Duration: 00:02:36

Likes: 0 | Dislike: 0

RTB ( real-time bidding)

How to Prevent Online Advertising Fraud in Real Time Bidding

Channel: Marco Muzzi & Total View: 3115

Add Date: June 4, 2013, 7:05 am & Duration: 00:04:01

Likes: 14 | Dislike: 1


click fraud, internet marketing fraud, digital fraud, real time bidding, programmatic buying, Advertising, banner fraud, acuityads, nathan mekuz

Learn how online advertising fraud is affecting RTB and how it can be prevented. This is a must watch video for anyone in the digital space. Brought to you by AcuityAds Inc.

The Evolution of Online Display AdvertisingThe Evolution of Online Display Advertising
00:03:38May 13, 2012, 5:34 am
The Evolution of Online Display Advertising

Channel: iabuk & Total View: 304517

Add Date: May 13, 2012, 5:34 am & Duration: 00:03:38

Likes: 1480 | Dislike: 45


Real Time Bidding, Real Time Advertising, RTB, RTA, Data, Ad Exchange, Ad Networks, Agency Trading Desk, Agency, Advertiser, Publisher, Algorithms, Impressions, Cost per click, Impression, Audience buying, Campaign goals, Bulk buying, Real time, Display advertising, Display trading, Man vs. machine

This video has now been updated, view the new version here:

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

Created by @adamtoldfield

Building a Scalable Real Time Bidding Exchange - Philip Clarke - Erlang User Conference 2015

Channel: Erlang Solutions & Total View: 976

Add Date: July 9, 2015, 5:14 am & Duration: 00:37:00

Likes: 8 | Dislike: 0


Erlang, Erlang User Conference, Philip Clarke, AOL

In October 2013, AOL launched Marketplace, its Real Time Bidding Exchange for online advertisements.

This talk will highlight the challenges faced when building a new system in Erlang and how we got it to scale.

Topics covered will include an introduction to our Real Time Bidding architecture, how we parallelized our bottlenecks and challenges for the future.

Talk objectives:

- A case study in integrating erlang with other technologies

- Highlight some of the common pitfalls novice erlang developers might fall into

Target audience:

- People who are interested in building a highly concurrent soft real time system which has to communicate with external servers.

Philip has been working at AOL for 3 years as a Senior Erlang Developer.

Before that he worked at Ericsson developing software for mobile telephone systems in Plex and C++. This enabled Philip to become very familiar with the concurrent and fault tolerant problems that Erlang was designed to solve.

It was only when Philip moved to AOL that he got the opportunity to develop highly concurrent soft real time systems using Erlang.

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