impact marketer - New Videos

How Marketers Manipulate Us: Psychological Manipulation in Advertising

Channel: Wendover Productions & Total View: 257636


Add Date: August 31, 2015, 7:32 pm & Duration: 00:07:09


Likes: 3969 | Dislike: 335


Tags:

psychological, manipulation, advertising, tricks, trick, psychology, mere exposure, mere, exposure, classic conditioning, classic, conditioning, ivan, pavlov, pavlov's dogs, marketing

Have you ever wondered why some advertisements are so simplistic, or why companies even bother with some marketing techniques? Watch this video to learn about all the ways that marketers use psychology to maximize their success.

Email: [email protected]
Twitter: @WendoverPro

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Music attributions:
"Bass Walker" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

"Rollin at 5" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

"Faster Does It" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

All images, audio, and video are licensed under Creative Commons or were purchased and licensed for commercial use in this video.

Steve Jobs' amazing marketing strategy - MUST WATCHSteve Jobs' amazing marketing strategy - MUST WATCH
00:07:08January 30, 2014, 5:00 pm
Steve Jobs' amazing marketing strategy - MUST WATCH

Channel: Evan Carmichael & Total View: 1246796


Add Date: January 30, 2014, 5:00 pm & Duration: 00:07:08


Likes: 11517 | Dislike: 196


Tags:

Steve Jobs (Computer Designer), marketing, Business, Steve Jobs (Organization Leader), branding

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/

Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And...

Τάσος Παγκάκης, Senior Marketer, Works for Brands, Vision, Advocacy, Impact

Channel: InfoComWorld & Total View: 72


Add Date: July 9, 2017, 3:35 am & Duration: 00:18:41


Likes: 1 | Dislike: 0


Τάσος Παγκάκης, Senior Marketer, Works for Brands, Vision, Advocacy, Impact

The Accidental Marketer - Marketing Tips for Businesses. By Impact Planning Group

Channel: The Accidental Marketer & Total View: 329


Add Date: March 5, 2014, 12:40 pm & Duration: 00:00:46


Likes: 1 | Dislike: 0


Tags:

The Accidental Marketer

Your degree says masters in engineering. Your new business card says marketing. Have you found yourself placed in a marketing role within your company without academic or real world marketing training? If so, then you can be deemed an accidental marketer. While taking on a marketing role within your company can potentially make or break your company's success, being thrown into an accidental marketer position doesn't mean you need to completely start over. With the book "The Accidental Marketer" you can learn important lessons from some of the biggest names within marketing. In the book you will get the right tools and fundamentals to go from an accidental marketer to master marketer. Not only with you learn these tools and techniques but you will also learn how real life big time marketing success stories can be applied to your business. Learn how Dell used a PC to slay giants. How Southwest rose to prominence. How Starbucks ground down the competition. You will learn how these tools and techniques can be uniquely applied to your business. See how the accidental marketer can turn your journey into unrivalled success.

Seth Godin's Top 10 Rules For Success (@ThisIsSethsBlog)

Channel: Evan Carmichael & Total View: 119935


Add Date: April 27, 2016, 5:00 pm & Duration: 00:16:46


Likes: 1643 | Dislike: 46


Tags:

business, success, advice, help, entrepreneur, how to, better, life, money, work, job, career, company, motivation, education, inspiration, Evan, Carmichael, Seth Godin

He's an American author, entrepreneur, marketer, and public speaker.

He's the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004.

His Seth's Blog was ranked in the AdAge Power 150 as the number 1 marketing blog out of the 976 tracked.

He's Seth Godin and here are his Top 10 Rules for Success.


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1. Do it your way
He received an MBA in marketing from the Stanford Graduate School of Business.

2. Tell your story
From 1983 to 1986, he worked as a...

The Best Digital Marketing Campaigns of 2015-2016 - Midem 2016

Channel: midem & Total View: 24622


Add Date: June 4, 2016, 4:33 am & Duration: 00:26:33


Likes: 128 | Dislike: 7


Tags:

marketing, Midem

What is the state of play for digital marketing in 2016? This overview of the do's and don'ts of creating a digital marketing campaign with impact, based on analysis of this year’s most successful campaigns, is a presentation you won't want to miss.
Presenter:
• Nikoo Sadr, Digital Training & Campaigns Manager, Music Ally (UK)

How Technology Changes The Game For Marketers | CMO.com

Channel: Adobe Experience Cloud & Total View: 615613


Add Date: February 1, 2017, 4:00 am & Duration: 00:01:37


Likes: 14 | Dislike: 3


Tags:

real time marketing, digital marketing, marketing thought leadership, marketing strategy, digital transformation, CMO, marketer, marketing tips

Technology has had a huge impact on marketing strategies, that's for sure. But tech hasn't only meant differences in where marketers communicate with their customers; It is also forcing marketers to get comfortable with ambiguity, as well as test and learn processes and infrastructure, said a panel of experts in NYC.

How to get your ideas to spread | Seth GodinHow to get your ideas to spread | Seth Godin
00:18:59May 17, 2007, 12:25 pm
How to get your ideas to spread | Seth Godin

Channel: TED & Total View: 1334127


Add Date: May 17, 2007, 12:25 pm & Duration: 00:18:59


Likes: 9865 | Dislike: 248


Tags:

ted, tedtalks, talks, seth, godin, permission, marketing, Squidoo.com

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Recruitment is MarketingRecruitment is Marketing
00:02:09October 12, 2015, 8:07 am
Recruitment is Marketing

Channel: IBM Watson Talent & Total View: 460103


Add Date: October 12, 2015, 8:07 am & Duration: 00:02:09


Likes: | Dislike:


Tags:

IBM, Kenexa, Smarter Workforce, IBM Kenexa, IBM Smarter Workforce, human resources, talent management, HCM, human capital management, HR software, recruitment is marketing

Learn more: http://www-01.ibm.com/software/smarterworkforce/recruitment-marketing/

• Finding top talent is harder than ever. Attracting candidates and retaining current employees is a lot like attracting and retaining customers.
• Candidates want to be valued and have an engaging and transparent experience, and how you treat them has a direct impact on your brand. In today’s digital age, where people share experiences online, a poor candidate experience can be bad for business.
• Recruiters and HR need new skills and tools to reach and engage candidates the way marketers do with customers. They must find, attract, nurture, and hire the right talent to grow their businesses.

MARKETING IN 2018 | BRAND MINDS KEYNOTE | SINGAPORE 2017 | DAILYVEE 337

Channel: GaryVee & Total View: 147867


Add Date: November 15, 2017, 9:00 am & Duration: 02:23:18


Likes: 2549 | Dislike: 78


Tags:

Gary Vaynerchuk, Garyvee business, gary vee, gary vaynerchuck, garyvee, marketing in 2018, 2018 marketing strategies, social media marketing 2018, social media marketing 2017, 2017 marketing strategies, marketing in 2017, brand minds keynote, garyvee keynote, gary vaynerchuk keynote, gary vaynerchuk singapore, singapore keynote 2017, brand minds keynote 2017, marketing keynote 2017, marketing keynote 2018, unite the business world, DailyVee 337, DailyVee, entrepreneurs

Marketing in 2017 and 2018 is going to be about finding underpriced attention, which is the way things have always been. People are focusing way too much on banner ads, T.V, print, etc. when in actuality, it's just not practical to be allocating your marketing budget there... I genuinely think there is an enormous amount of value in this keynote that I gave in Singapore for Brand Minds - I hope you guys are actually listening in and taking action.

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).

Follow my entrepreneurial journey here:
https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD

► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk
►Check out my second channel here:
http://www.youtube.com/GaryVaynerchuk

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time...

Marketing actually: 4 stories by marketers in loveMarketing actually: 4 stories by marketers in love
00:01:54February 9, 2018, 9:30 am
Marketing actually: 4 stories by marketers in love

Channel: SEMrush & Total View: 182095


Add Date: February 9, 2018, 9:30 am & Duration: 00:01:54


Likes: 615 | Dislike: 5


Tags:

SEO, SEM, internet marketing, tool, semrush, digital marketing, marketers in love, PPC, Social Media, Blogging, Link Building tool, link building, Topic Research, SEMrush, Valentine’s Day, relationship advice, cheating boyfriend, marriage, first date tips, digital marketing toolkit, relationships, online advertising, paid search, BBDO, Ogilvy & Mather, Adweek

Ever wondered how technology can help people overcome all their relationship problems? Sounds surreal, we know. So, we asked four tech-savvy people to tell a story of how SEMrush helped them with their personal lives. And that’s how “Marketing Actually: 4 Stories About Marketers in Love” was born.

00:00 Tanja used Social Media Tracker to become a social media star to amaze her new love interest.
00:24 Hunter managed to channel his gambling addiction into what is soon to become his new career and save his marriage. All thanks to the PPC Keyword Tool!
00:45 Mike used to ruin every first date as he struggled with finding the right topic to talk about. Now, with Topic Research, he’s a true catch!
01:17 Emily serves justice by using Link Building tool to tell everyone about a cheating boyfriend.

SEMrush is a digital marketing toolkit. But it also comes in handy in relationships. True story!

Directed by: Leonid Fridman

Concept/Script by: Meri Chobanyan

Produced by: Anna Lebedeva

Video Motion Design by: Eugene Moskalev

The impact of the School on Marketing | London Business School

Channel: London Business School & Total View: 1032


Add Date: October 15, 2015, 1:51 am & Duration: 01:09:05


Likes: 10 | Dislike: 0


Tags:

paddy barwise, London Business School (College/University), Marketing (Interest), Marketing Strategy (Literature Subject)

Subscribe on YouTube: http://bit.ly/lbsyoutube
Follow on Twitter: http://twitter.com/lbs

In this 50th Anniversary lecture, Emeritus Professor of Management and Marketing, Paddy Barwise talks about the impact London Business School has had in the field of Marketing.

Learn more about him: https://goo.gl/RCjfBH

How is Technology Shaping Tomorrow's Marketer?How is Technology Shaping Tomorrow's Marketer?
00:30:51May 31, 2016, 4:44 am
How is Technology Shaping Tomorrow's Marketer?

Channel: Festival of Media & Total View: 65


Add Date: May 31, 2016, 4:44 am & Duration: 00:30:51


Likes: 0 | Dislike: 0


Tags:

festival of media, fomg, technology, customer insights, michael bayler, chris le may, dataxu, claire cronin, virgin holidays, steve hyde, 360 exec

It's fair to say that technology and the volume of data available to improve marketing, are certainly having a profound impact on marketing. Where does this leave marketers and their team? Can you only be a successful CMO in 2016 if you know about all the latest software and how to activate customer insights? Or should marketers excel at creativity and leave the rest to the analysts and IT teams?

Michael Bayler, Strategist & Author (Chair)

Chris Le May, SVP & MD Europe and Emerging Markets, DataXu

Claire Cronin, Customer and Marketing Director, Virgin Holidays

Steve Hyde, CEO and Global Headhunter, 360 exec

Every Marketer Is a Digital Commerce Marketer: Marketing to Impact Results

Channel: Gartner For Marketers & Total View: 125


Add Date: November 8, 2016, 6:50 am & Duration: 00:01:18


Likes: 2 | Dislike: 0


Tags:

Digital Marketing, Digital Commerce, Gartner

This excerpt from the 2016 Digital Marketing Conference discuss why every marketer is a digital commerce marketer and how marketers can make a greater impact on digital commerce results.

Speaker: Jennifer Polk, Research Director, Gartner for Marketing Leaders

Gartner for Marketing Leaders connects you with objective research, data, tools and experts who will advise you in the digital marketing areas that matter most. To learn more, email [email protected] or visit http://gartner.com/digitalmarketing. To get more information on the Gartner Digital Marketing Conference, visit http://www.gartner.com/events/na/digital-marketing

Marketer's Guide to Digital Dashboards: Surfacing Insights for Business Impact

Channel: Cardinal Path & Total View: 115


Add Date: August 24, 2016, 4:51 pm & Duration: 00:55:55


Likes: 2 | Dislike: 0


Tags:

dashboard, dashboards, digital dashboard, Charlotte Bourne, Mark Tallman, Stéphane Hamel, Tableau

In order to truly understand your data, you need to be able to visualize it in a way that makes sense to you. Dashboards are supposed to do that, but all too often end up being just another heap of metrics for you to sift through and try to extract meaning. Discover why so many dashboards end up failing, how to save yourself from dashboard disaster, and set yourself up to deliver actionable insights for business users.

Q&A on Solopreneurship, Marketing to Millennials, and Interning

Channel: Tom Bilyeu & Total View: 1921


Add Date: March 19, 2017, 5:39 pm & Duration: 00:57:20


Likes: 44 | Dislike: 0


Tags:

Tom Bilyeu, Impact Theory, ImpactTheory, TomBilyeu, Inside Quest, InsideQuest, Tom Bilyou, Theory Impact, motivation, inspiration, gary vee, gary vaynerchuk, tim ferriss, lewis howes

Tom Bilyeu and Cindy (@essenceofcin) answer questions from the Impact Theory community. A few questions that get answered are:

-For a young entrepreneur would you worry more about learning from a mentor or getting out and doing on your own?
-How do balance learning concepts to help with growth mindset (i.e. watching IT, reading books that you recommend) versus actually going out and executing?
-If you are in the rebel alliance, what is the empire?
-What are the challenges and benefits of spending your time building your own app versus just building up a large following on existing platforms?
-What are your top pieces of advice for social media growth right now, especially for reaching and keeping an audience of Gen Z and Millennials?

Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory is a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Every piece of content Impact Theory creates is meant to underscore the company mission to free people from The Matrix and help them unlock their true potential. Impact...

Top 10 Marketing Books for EntrepreneursTop 10 Marketing Books for Entrepreneurs
00:09:08April 4, 2017, 5:59 am
Top 10 Marketing Books for Entrepreneurs

Channel: Valuetainment & Total View: 51700


Add Date: April 4, 2017, 5:59 am & Duration: 00:09:08


Likes: 2149 | Dislike: 11


Tags:

Entrepreneur, Entrepreneurs, Entrepreneurship, Entrepreneur Motivation, Entrepreneur Advice, Startup Entrepreneurs, valuetainment, patrick bet david, marketing, marketing books, books for entrepreneurs, yt:cc=on

For detailed notes and links to resources mentioned in this video, visit http://www.patrickbetdavid.com/marketing-books-for-entrepreneurs/

When you hear the word, "marketing," what do you think about? The world of business is a lot about marketing. For instance, how you market yourself and your product. It's important to know who you're marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspect of your business. It's important to study it, and lot of you have asked me to give you the top marketing books. So in this video, I have 10 marketing books I recommend to you.

I believe every entrepreneur must study these 10 books for marketing.


#10: The Art of SEO - 1:32

#9: Contagious - 2:34

#8: Made to stick - 3:35

#7: Traction - 4:25

#6: Trust Me I'm Lying - 4:43

#5: DotCom Secrets - 5:02

#4: Marketing Management - 5:37

#3: Tipping Point - 6:06

#2: Positioning: The Battle for Your Mind - 6:38

#1: Blue Ocean Strategy - 7:11


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Valuetainment- The best channel for new, startup and established...

AIDA Marketing Strategies - How to Tell a Story that Sells

Channel: Stefan Kojouharov & Total View: 19575


Add Date: November 24, 2015, 9:31 pm & Duration: 00:06:07


Likes: 121 | Dislike: 6


Tags:

Aida, A.I.D.A, Marketing Strategy (Literature Subject), Marketing Stretegies, how to market, marketing 101, marketing plan, marketing ideas, marketing, business marketing, branding, selling, stories that sell, sticky story, viral story, viral marketing, madman, ad agencies, Advertising (Interest), Advertising Slogan (Film Subject), brand story, effective marketing strategies, marketing materials, writing killer copy, sales model, sales, aida formula, udemyvideoanimation

Learn How to Tell Stories Like a Marketer using AIDA. https://www.udemy.com/promo-video-animation-course-make-demo-videos/

***100% Money Back Guarantee from Udemy*** This section was From the Popular Udemy Video Animation Course. The Course Just lunched and over 500 Students Enrolled on the 1st Day alone and a 5 Star Rating.

Here is a link to get the course 90% OFF for Limited Time Only
$5 Coupon: https://www.udemy.com/promo-video-ani...

What is AIDA:
AIDA is a Marketing Acronym that Stands for:

Attention: You must get the Attention of your target market as quickly as possible. There are a number of ways you can do this from using elements of surprise or shocking the audience.

Interest: The best marketers know how to keep their audience interested throughout the story. The last thing you want is the audience tuning out.

Desire: You want to foster 'WANT' for your product or service. Want goes far, far beyond 'thinking they should have it' instead it has to become a bringing passion.

Action: And finally, after seeing your story, your audience should be moved to action. It should be the next 'Natural' Step in the process.

A.I.D.A has been used effectively in marketing strategies and...

Confessions of a B2B Content Marketer: How people within the company impact content

Channel: MarketingSherpa & Total View: 190


Add Date: June 28, 2013, 11:12 am & Duration: 00:05:51


Likes: 1 | Dislike: 0


Leading up to Lead Gen Summit 2013 - http://bit.ly/LeadGenSanFran - we're sharing this video replay from B2B Summit 2012.

Presenting "Confessions of a Content Marketer: Lessons learned in a four-year transition from "push" to "pull" marketing" at B2B Summit 2012, Edwin Jansen, Director of Business Development, Ian Martin Group, discussed the importance of using content marketing to pull consumers toward your value proposition.

In this clip, he discussed one of the four steps of developing and implementing a quality content marketing campaign: hiring, developing and motivating people within the company to generate content and become digital citizens promoting that content.

View the full session at: www.marketingsherpa.com/video

Documentary- The Story of Content: Rise of the New Marketing

Channel: Content Marketing Institute & Total View: 227887


Add Date: September 9, 2015, 1:00 am & Duration: 00:43:42


Likes: 2271 | Dislike: 58


Tags:

Marketing (Interest), Documentary (TV Genre), Content Marketing (Industry), Digital Marketing (Industry), Social Media Marketing (Website Category), Inbound Marketing (Industry), publishing, storytelling, content, media, technology, Joe Pulizzi, Jay Baer, Ann Handley, Scott Stratten, Content Marketing Institute, Content Marketing World, John Deere, Marriott, Kraft, General Electric, Red Bull, Jyske Bank (Business Operation), business, sales, Advertising (Interest), social media

For more info: thestoryofcontent.com

Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.

The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.

Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/...

FOR TONS MORE advice & education: http://contentmarketinginstitute.com/

SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute...

Register today for...

How is big data changing marketing?How is big data changing marketing?
00:33:56December 2, 2016, 2:03 pm
How is big data changing marketing?

Channel: Chicago Booth Review & Total View: 1746


Add Date: December 2, 2016, 2:03 pm & Duration: 00:33:56


Likes: 23 | Dislike: 2


Tags:

Chicago Booth Review, Sanjog Misra, Ted Buell, Andrew Appel, Mike Boush, big data, marketing, google, analytics

review.chicagobooth.edu | Improvements in computing power, innovations in data analysis, and changes in how consumers interact with brands and products have ushered in the era of "big data" in business. But now that marketers and other executives have access to enormous caches of customer data, what are they doing with it? Chicago Booth's Sanjog Misra and a trio of industry experts join Hal Weitzman to explore what new opportunities and challenges have arisen due to data breakthroughs.

Cognitive marketing. Socially responsible advertising to make impact and profit.

Channel: Kakadu Media & Total View: 1723


Add Date: October 27, 2016, 4:17 pm & Duration: 00:01:10


Likes: 7 | Dislike: 0


Tags:

socially responsible advertising, cognitive adverstising, cognitive marketing, conceptual metaphor advertising, TEDx Talks, samsungCSR, CSR

Why cognitive marketing or socially responsible advertising is needed? What can be a better than advertising that sends your customer shopping: become healthy, beautiful, sexy, powerful, educated...
Except it's not!
Advertising has been related to mental health issues, decreased self-esteem in teenage girls, sexualization and objectification of women, obesity in children.
I know you don't want to do this because you're in business to help people, right?

But now you wonder, how am I supposed to stay in business and make profit? You'd be surprised that you can make both impact and profit with cognitive science powered advertising and be 3 times more effective.
Yes, it's a real thing: big brands are using it, world known professors are talking about it and I have been speaking on the topics at Business in Vancouver, Small business BC as well as Microsoft hosted event.

We combine cognitive science, technology and customer discovery to let people understand the real value of what you do, consciously and subconsciously. White magic!

Contact Kakadu today to get the secret formula to making impact and profit!
contact
http://kakadu-media.ca/
more on cognitive marketing:

Understanding the Marketing Life Cycle with Percolate

Channel: Skillshare & Total View: 2409


Add Date: October 29, 2015, 9:08 am & Duration: 00:07:03


Likes: 25 | Dislike: 1


Tags:

Skillshare, Class, Online Class, Percolate, Marketing

Sign up for Percolate's entire class on Skillshare!
http://skl.sh/YT-Percolate

Chris Bolman is Director of Marketing at Percolate, a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

Join Chris Bolman to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.Whether you're an entrepreneur or a junior marketer, you'll gain insights to make the most of your marketing and drive impact.

Subscribe to Skillshare’s Youtube Channel: http://skl.sh/yt-subscribe
Check out all of Skillshare’s classes: http://skl.sh/youtube
Like Skillshare on Facebook: https://www.facebook.com/skillshare
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RTB's Impact on Digital Display - A Marketer's Guide to Real-Time Advertising

Channel: Infectious Media & Total View: 3663


Add Date: May 23, 2012, 3:07 am & Duration: 00:04:04


Likes: 7 | Dislike: 2


Tags:

digital display, display advertising, online display, ad network, RTB specialist, demand side platform, DSP, Display Advertising (Industry), Marketing (Industry)

(2/6) http://www.infectiousmedia.com - Infectious Media asked experts what impact has buying through real-time bidding (RTB) had on the digital display industry, what has changed and what more needs to be done:

"RTB has changed the competitive landscape in online display advertising - whoever can leverage technology the best and understand the advertiser's needs wins" - Nigel Gilbert, AppNexus

"RTB provides more transparency for both advertisers and publishers than buying through guaranteed inventory and ad networks" - Jay Stevens, The Rubicon Project

"RTB is still in its early stages. An education process with brands needs to take place" - Zuzanna Gierlinska, Microsoft

"Brands benefit from working with an RTB specialist because the specialists have the expertise and the understanding of the technology, including its limitations" - Tanzil Bukhari, Google

Increase the Impact of Your Learning… By Thinking More Like a Marketer

Channel: Caveo & Total View: 123


Add Date: March 15, 2017, 10:00 am & Duration: 00:38:38


Likes: 0 | Dislike: 0


Tags:

learning, l&D, talent development, atd

For learning professionals, “marketing” is often a dirty word. It shouldn’t be. In fact, by using marketing best practices, including treating your learners and stakeholders as the over-saturated consumers they are, you can increase overall engagement and resulting performance outcomes.

We’re not talking “selling” or “advertising” here, we’re talking story-telling, positioning and developing training that cuts through the clutter and sticks, as well as overcoming our #1 challenge: helping managers better appreciate the value of investing their people’s time in learning.

During this webinar, Chris Balmes, Caveo Learning’s creative director, and Stuart Baum, Caveo’s vice president of marketing provide ideas to…

- Proactively engage learners by using the persona strategy
- Use branding and positioning techniques to better communicate the value of L&D
- Develop training program concepts and “story arcs”
- Build your learning brand

Your learners are consumers in a business environment. By using marketing strategies and techniques you’ll realize improved collaboration, registrations & viewership, and results.

How Data Should Impact Your Marketing StrategyHow Data Should Impact Your Marketing Strategy
00:02:10July 12, 2017, 8:25 am
How Data Should Impact Your Marketing Strategy

Channel: DardenMBA & Total View: 73


Add Date: July 12, 2017, 8:25 am & Duration: 00:02:10


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Darden School of Business, University of Virginia, UVA, MBA, marketing, branding, digital marketing, advertising, data science, analytics, marketing analytics, business disruption, marketing innovation

At the University of Virginia Darden School of Business, Hilton Worldwide Vice President of Global Marketing and Digital Jennifer Chick (MBA ’08) spoke about the latest marketing trends like technology, data and the role of continuing education in staying on the cutting edge.

Every Marketer Should be a StrategistEvery Marketer Should be a Strategist
00:06:26May 13, 2013, 9:48 am
Every Marketer Should be a Strategist

Channel: Netmark University & Total View: 849


Add Date: May 13, 2013, 9:48 am & Duration: 00:06:26


Likes: 17 | Dislike: 0


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marketing strategist, internet marketing strategist, marketing startegy, internet marketing strategy, digital strategist, digital strategy

In this Make Your Mark Monday Episode, John Broadbent talks about how every marketer should be a strategist.

John Broadbent coached 5 years of college club hockey during the early years of his career in internet marketing. During that time he implemented a coaching process that works well for internet marketers. The process:
- Observation
- Preparation
- Action

The very best marketing strategists apply this process with a duel-facet approach. They are both analytic and creative. Leaving out either facet from your marketing campaign limits the strategic impact.

During the observation stage, marketing strategists must analyze and empathize. Great strategists look closely at data and identify with their target market. These marketers understand the people they are targeting through data and intuition.

In preparation, the best marketing strategist will synthesize an efficient process while visualizing the end result with imagination and clarity. They tap into both natures to create game-changing plans for success.

While in action, the most effective marketing strategist will create an efficient system that leaves room for resourceful improvising. These marketers understand the value of flexible processes.

Gary Vaynerchuk on Why Perspective Will Make or Break You | Impact Theory

Channel: Tom Bilyeu & Total View: 304989


Add Date: May 30, 2017, 9:34 am & Duration: 00:49:08


Likes: 7617 | Dislike: 160


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Tom Bilyeu, Impact Theory, ImpactTheory, TomBilyeu, Inside Quest, InsideQuest, Tom Bilyou, Theory Impact, motivation, inspiration, gary vee, gary vaynerchuk, tim ferriss, lewis howes, complaining, hustler's digest, entrepreneur, vayner media, vayner talent, planet of the apps, new york times best-selling author, vaynermedia, why perspective will make or break you

Gary Vaynerchuk did not speak a word of English when he emigrated from the former Soviet Union to the United States. He was failing school as a D and F student, and many people also expected him to fail in life. However, his optimism, drive, and work ethic are living proof that the American dream is alive. Join host Tom Bilyeu as he and the four-time New York Times best-selling author and head of VaynerMedia go deep on the magic of entrepreneurship in this episode of Impact Theory.

SHOW NOTES

Gary talks about keyboard activists and his lack of interest in complaining. [3:42]

Tom and Gary discuss the practical mindset behind early adoption and his talent for recognizing trends. [8:02]

Gary explains why he believes that work ethic is a taught behavior. [12:36]

Gary communicates the values that he wants to instill into his children. [17:26]

Gary describes himself as nonjudgmental and fully in love with himself and others. [22:30]

Tom and Gary talk about the importance of taking full ownership for everything. [25:17]

Gary shares how his mother helped to shape his personal narrative and worldview. [29:35]

Gary discloses what sets him apart from other entrepreneurs and influencers....

AI in Digital Marketing: A Smart Marketers Secret Weapon

Channel: Boomtrain & Total View: 2932


Add Date: November 17, 2016, 2:44 am & Duration: 00:37:34


Likes: 14 | Dislike: 2


Tags:

artificial intelligence, digital marketing, artificial intelligence marketing, online marketing, digital marketing tips

Artificial Intelligence Applications in Digital Marketing are growing exponentially as customers engage more on digital channels like articles, email, mobile, websites, audio and video. Here's how you can use AI: The Smart Marketer's secret weapon to enhance your digital marketing.

Download the slides at: http://hello.boomtrain.com/ondemand-webinar-ai-the-smart-marketers-secret-weapon-boomtrain.html

Why Are Simple Marketing Messages the Most Impactful? An Expert Marketer Tells Us!

Channel: Jill Schiefelbein & Total View: 67


Add Date: March 11, 2017, 8:55 am & Duration: 00:02:43


Likes: 1 | Dislike: 0


Tags:

dynamic communication, marketing, communication, persuasive messaging, persuasion, marketing messaging, marketing campaigns, robin koval, truth initiative, business, business communication, communication skills, marketing skills

In this Dynamic Communication interview, author @dynamicjill Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.

• Why should you keep your marketing messaging simple?
• How do you keep people’s attention with your marketing?
• What persuasive elements are important in marketing campaigns?

Learn the answers to these questions and more in this video with the woman whose marketing firm created the famed Aflac Duck, Robin Koval.

Want to see the full interview with Robin Koval? It’s 20+ minutes of brilliance where she talks about her journey as a marketer, how she got involved with Truth Initiative, and what campaigns and strategies really work. Learn more below.

Robin's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business Chapter 15: Structure Is Sexy: Organizing Presentation Materials and Speeches 

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill...

The Accidental Marketer - By Tom and Mary of Impact Planning Group

Channel: The Accidental Marketer & Total View: 279


Add Date: March 4, 2014, 12:52 pm & Duration: 00:01:18


Likes: 0 | Dislike: 0


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The Accidental Marketer

Tom Spitale, Marketing Strategy Consultant, and Mary Abbazia, Managing Director, of the Impact Planning Group are the co-authors of the "The Accidental Marketer". Impact Planning Group studies the greatest marketing success stories in the world and uses these stories to create tools and frameworks that allow their clients to replicate those examples of success within their own companies through a series of educational workshops. "The Accidental Marketer" book is ultimately an opportunity to bring well-executed marketing strategies and ideas to a large audience. Until now we haven't been able to bring these together, now with "The Accidental Marketer" book accidental marketers all over the world can apply our strategically developed tools and frameworks to their own industries.

7 Marketing Trends to Help you DOMINATE Social Media in 2017 - #7Ways

Channel: Evan Carmichael & Total View: 293468


Add Date: January 25, 2017, 9:00 am & Duration: 00:14:06


Likes: 2850 | Dislike: 66


Tags:

7 marketing trends to help you dominate social media in 2017, tips to dominate social media, advice to dominate social media, top 7 tips to win at social media, how to win in social media, 2017 social media, 2017 social media advice, 2017 social media tips, forbes top 40 marketing talents, social media marketing trends 2017, social media optimization tips, top marketing strategies, best marketing strategies, best marketing trends 2017, best social media marketing 2017 tips

✎ In this video Evan is sharing his top 7 marketing strategies that'll help you dominate social media in 2017. Enjoy! :)

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★ MORE RECOMMENDED VIDEOS FOR YOU ★
If you enjoyed this video, you may enjoy these other videos from Evan Carmichael:
• Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE
• Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8
• Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA

✎ 7 Marketing Trends to Help you DOMINATE Social Media in 2017:
1. Small biz will eat brands
* Small businesses will continue to dominate at social while big brands mostly struggle
* For small businesses it will increasingly become the #1 way they drive new business

2. Video will dominate
* Video will become increasingly important across all platforms
* The ones who win will: stand for something, understand storytelling, be authentic, and take advantage of new technology like 360 and...

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